Wholesale Gorilla Alternative: The Best Options for Bulk Buyers
If you’ve been searching for a reliable wholesale platform and stumbled upon Wholesale Gorilla, you’re not alone. It’s a popular Shopify app that connects dropshippers and online store owners with US-based suppliers. But what happens when it doesn’t quite fit your needs? Maybe the product selection feels limited, the pricing isn’t right, or you simply […]
From the Himalayas to Etsy’s #1 Bestseller: Building Kaylaan Toothpaste Tablets with Deepti Brambl
On this episode of Founders Unfiltered, we sat down with Deepti Brambl, co-founder of Kaylaan — one of the most recognized toothpaste tablet brands in the US — for a raw conversation about sustainability, 87 failed batches, and why marketing might be the most important skill an engineer never learns. Most people never think twice […]
From His Son’s Cereal Bowl to Amazon: Building Granolaful with Tarek Alhariri
On this episode of Founders Unfiltered, we sat down with Tarek Alhariri, founder of Granolaful — the world’s first Mediterranean granola — for a raw conversation about heritage, bootstrapping, and the CPG go-to-market playbook that actually works. Every good brand starts with a real problem. For Tarek Alhariri, the problem was sitting at his own […]
Case Studies on Improving Brand Visibility Through AEO Strategies
Here are 2 case studies on improving brand visibility through AEO strategies. How two Propellex clients — Kaylaan, a national e-commerce brand, and Spartan Tax, a local CPA firm — earned a place inside Google’s AI answers, and what their wins reveal about answer engine optimization. Search stopped being a list of links For twenty […]
Flat vs. Hierarchical URLs: Why Structure Wins in Entity Based SEO
For a decade, the “flat vs. hierarchical URLs” debate has been argued almost entirely on plumbing terms — crawl budget, click depth, page load, link equity. Both camps have a point, and Google has gone out of its way to avoid crowning a winner. But the ground underneath the argument has shifted. Search engines no […]
Convert Lovable to WordPress: How to Host Your Lovable Design on WordPress
Lovable is genuinely great for design. You describe what you want, the AI builds it, and within hours you have something that looks clean, modern, and exactly the way you envisioned it. Now you want to take that design and host it on WordPress because you’re serious about marketing, SEO, and growing your business. That’s […]
AEO Tools for Brand Mentions: How to Track and Improve Your Visibility in AI Search
Search is changing rapidly. Instead of scrolling through pages of search results, users are increasingly turning to AI-powered platforms like ChatGPT, Google AI Overviews, Perplexity, and Gemini to get direct answers. As a result, brands are no longer competing solely for search rankings. They are now competing for mentions inside AI-generated responses. This shift has […]
The Best Shopify B2B Apps in 2026: A Complete Guide for Wholesale Merchants
The Best Shopify B2B Apps in 2026: A Complete Guide for Wholesale Merchants Selling business-to-business on Shopify used to feel like forcing a square peg into a round hole. The platform was built for shoppers who browse, add to cart, and check out in a single session. B2B buyers don’t work that way. They negotiate […]
Best Practices For Professional Services Website Design
For accounting firms, law practices, consultancies, agencies, and advisory firms, the website is rarely the place where a deal closes. But it is almost always the place where a deal is qualified or lost. A prospect researches you long before they ever fill out a contact form, and what they see in those first moments […]
How To Get ChatGPT to Recommend Your Brand: 3 AEO Strategies That Actually Work
Want to know a clear cut, straightforward way to get ChatGPT to recommend your brand? Here, we’ll spill out all. It’s one of the most common questions brands, marketers, and business owners are asking right now, and for good reason. The way consumers discover products and services is shifting fast. People are no longer just […]
