GEO Optimization Services

Get Your Business Recommended by AI

Search has changed. Your customers aren’t just Googling anymore — they’re asking AI tools for recommendations, and those tools are choosing which businesses to mention. Propellex’s GEO optimization services make sure yours is one of them.

Our GEO Strategy

How We Get Small Businesses Into AI-Generated Answers

GEO — Generative Engine Optimisation — is the practice of making your business visible inside the answers that AI tools generate. It’s newer than SEO, less understood, and right now almost none of your competitors are doing it deliberately. We use three techniques that work together to build your presence across every AI platform your customers are using.

01

Pillar 1 — Reddit

Reddit Posting — Where AI Goes to Find Recommendations

Here’s something most people don’t realise: AI tools like ChatGPT, Perplexity, and Google’s AI Overview don’t just make things up. They pull from real conversations happening across the web — and Reddit is one of their most trusted sources.

When a potential customer asks an AI tool “what’s the best [service] for small businesses,” the AI has often already read thousands of Reddit threads on that topic. If your business is being mentioned authentically in the right communities, those mentions get surfaced in AI-generated answers.

We research the exact subreddits where your ideal customers are asking for recommendations, map out the conversations already happening, and build your brand’s genuine presence in those communities. No spam, no fake accounts — just strategic participation that earns real mentions in the threads AI tools trust most.

What we do

  • Subreddit research and opportunity mapping
  • Identify threads where your competitors are already being recommended
  • Build authentic brand mentions in high-traffic, relevant communities
  • Target subreddits that consistently rank on page one of Google
  • Ongoing monitoring and community presence management

02

Pillar 2 — Content Creation

Content Creation — Teaching AI Tools What You Do and Who You Serve

AI tools recommend businesses they understand. If your website content is thin, generic, or unclear about what you do and who you help, AI systems won’t confidently recommend you — even if you have great reviews.

GEO-optimised content is written to answer the specific questions AI tools are trained to respond to. That means clear, direct explanations of your services, well-structured pages that cover topics comprehensively, genuine demonstrations of expertise, and content that directly addresses the questions your customers ask AI tools every day.

We research the exact prompts your potential customers are typing into ChatGPT and Perplexity — “who are the best [service providers] for [niche],” “what should I look for in a [service],” “is [your business type] worth it” — and create content that positions you as the authoritative answer.

Over time this builds what’s called entity recognition — AI tools start to understand your business as a known, trusted entity in your niche, which means they cite and recommend you more consistently across more queries.

What we do

  • Audit your existing content for AI-readability and entity clarity
  • Create service pages and FAQs structured for AI citation
  • Produce expert-led articles that demonstrate topical authority
  • Build out “who, what, why, how” content that AI tools reference
  • Optimise for the specific questions your customers ask AI tools
  • Structured data and schema markup for machine readability

03

Pillar 3 — Digital PR

Digital PR — Building the Brand Signals AI Tools Trust

AI tools don’t just pull from your own website — they pull from everywhere. News articles, industry blogs, interview features, expert roundups, podcast mentions — every time your business is cited in a credible third-party source, AI tools add that to their understanding of who you are and whether you’re worth recommending.

This is why Digital PR is one of the most powerful GEO techniques available. Every editorial placement we earn for your business isn’t just a backlink — it’s a signal that tells AI systems your brand is real, credible, talked-about, and trusted by other people in your industry.

We pitch your story to relevant publications, secure expert commentary placements, and build a growing body of third-party coverage that makes your brand impossible for AI tools to ignore. The more credible sources mention you, the more confidently AI tools recommend you.

What we do

  • Identify PR angles and story opportunities for your business
  • Pitch to industry publications, niche blogs, and relevant media outlets
  • Secure expert commentary and thought leadership placements
  • Build brand mention and citation profiles across authoritative sources
  • Create digital assets and data studies that earn organic coverage
  • Track and report on AI citation improvements alongside media placements

Featured Case Studies

Shopify SEO & GEO

See how we helped Kaylaan improve their LLM visibility and AI mentions with our AISEO service focused on getting more mentions in ChatGPT and other AI chat tools.

Read Case Study
Kaylaan

I am grateful to have Maria support Kaylaan in this early stage of growth.

Deepti Brambl

Founder, Kaylaan

Deepti Brambl

REVIEWS 💕

google
I just wanted to say a big thank you for the amazing website you made for me. It looks beautiful, it’s easy to navigate, and I love all the features you added. My clients find it super simple to use, and the whole look is so vibrant and eye-catching. You got everything done so quickly and at such a reasonable cost — I really appreciate your hard work and creativity.🤍
google
Maria is great to work with. She knows what she is doing and have been helping Kaylaan writing blogs. Her content are of high quality and she deliver on time. I am grateful to have Maria support Kaylaan in this early stage of growth.
google
Rated AAA+++. Highly recommended. Very knowledgeable. Great listener! Looking forward to Working with Mariam again, and to send more referrals her way!
google
I’ve had the pleasure of working with Maria and her team at Propellex, and I can confidently say they’ve been exceptional partners in development. From the start, Maria demonstrated a strong ability to understand our processes, ask the right questions, and align on priorities quickly. Her attention to detail and commitment to delivering high-quality code has consistently exceeded expectations.

As someone with over 10 years in product management, I’ve worked with many developers, and Maria stands out as truly fantastic to work with. She not only produces well-structured, maintainable, and efficient code, but also brings a thoughtful approach to problem-solving—balancing speed with precision. Communication is clear and proactive, and she’s always open to feedback while also contributing valuable ideas that improve the final product.

If you’re looking for a development partner who delivers quality work, understands complex requirements, and makes collaboration smooth and enjoyable, I highly recommend Maria and Propellex.
google
Great job on the website — it’s clean, easy to navigate, and visually appealing, making the overall user experience excellent.
google
Great experience, really learned people. Quite responsive for any changes past the handover aswell, saved me the hassle with individual freelancers. Would recommend

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