Oral Care brand increases organic traffic from AI Chatbots and Google SERPs with Strategic AISEO
Technologies:
A sustainability brand with a big mission and quiet visibility
A woman-owned manufacturer of fluoride toothpaste tablets, built around a simple mission: cut the carbon footprint of your morning routine. Zero plastic. Zero compromises. Real fluoride for real cavity protection.
Great product. Stuck on page 2. Invisible to ChatGPT.
They had a product worth talking about — but the visibility didn't match. Their pages were averaging position 12 on Google (the bottom of page 2), generic landing pages were tanking CTR, and AI tools like ChatGPT and Perplexity weren't surfacing them in answers at all.
A niche category like "zero-waste toothpaste tablets with fluoride" needs distributed presence — blogs, podcasts, Reddit, AI citations — that traditional SEO alone doesn't build. Their ask: get us found, especially where search is heading.
Five plays, stacked on top of each other
SEO in 2026 isn't a single channel. We built a system where every play feeds the others — content earns rankings, PR earns mentions, podcasts feed AI, Reddit drives intent. Visibility that compounds.
Content built around real search demand
Mined Search Console and competitor content to find keyword gaps worth chasing. Shipped high-quality blog content with on-page SEO and internal links pointing at the pages that actually convert.
Landing pages built for intent
Existing pages were ranking but bleeding clicks — generic meta, no intent match. We built dedicated landing pages tied to specific search intents, with metadata written to actually get clicked on.
A podcast that doubles as AI fuel
Podcast mentions are gold for AI visibility — LLMs lean on them when forming answers. We produced a podcast with them and cut it into shorts to distribute across socials.
Digital PR for LLM visibility
Ongoing outreach to bloggers and reviewers, positioning them as the go-to zero-waste toothpaste tablet with fluoride. Each mention compounds — SEO, AI citations, trust signals.
Reddit, done right
Genuine engagement in the threads where their customers actually hang out — answering questions, joining conversations. It builds visibility, drives some of the highest-intent traffic on the internet, and feeds directly into AI discovery.
The future of SEO isn't a single channel
SEO in 2026 isn't just about Google anymore. It's about being present everywhere your customers are looking — and increasingly, that's inside AI tools.
The brand's growth came from stacking the right plays: technical SEO, content, Reddit, podcast, PR. Each one feeds the others. The clicks compound. The mentions compound. The AI visibility compounds.
That's the difference between an agency that does SEO and an agency that gets you found.
What changed in 4 months
The full picture — search visibility, ranking position, and the AI-driven sales metric that turned 103 sessions into 6 purchases.
