META ADS for Small Businesses
We Don't Just Manage Ads - We Make them Profitable
Propellex manages Facebook and Instagram ad campaigns built around compelling creative, precise audience targeting, and landing pages that convert — so your ad spend generates customers, not just impressions.
- Management fee of 20% of ad spend · Free Audit · 2 Weeks Free
Our Clients
Our Meta Ads Strategy
How We Run Meta Ads Campaigns That Generate Results for Small Businesses
Most small business Meta Ads campaigns fail for the same four reasons — weak creative that gets scrolled past, broad targeting that reaches the wrong people, no dedicated landing page to convert the click, and tracking that can't tell what's actually working. Our Meta Ads management strategy addresses all four from day one.
Pillar 1 — Creative
Creative Is the Most Important Variable in Any Meta Ads Campaign
On Google, the keyword triggers the ad. On Meta, the creative is the targeting — it's what stops the scroll, communicates the offer, and makes the right person think “this is for me” in under three seconds. No amount of precise audience targeting or smart bidding compensates for creative that doesn't connect. Creative is where Meta Ads campaigns are won or lost before anything else.
We design and produce Meta ad creative — static images, carousel ads, and video ad direction — built around your brand, your offer, and the specific audience you're trying to reach. Every creative decision is made with one question in mind: will this stop someone mid-scroll and make them want to know more?
What we do
- Ad creative strategy and concept development per campaign
- Static image ad design built for feed and story placements
- Carousel ad design for product showcases and multi-benefit offers
- Video ad scripting and direction guidance for UGC and brand content
- Creative testing framework — multiple variants per campaign from launch
- Ongoing creative refresh to prevent ad fatigue as frequency rises
- Brand-consistent creative across Facebook and Instagram placements
Pillar 2 — Targeting
Reaching the Right People Is More Important Than Reaching More People
Meta's targeting capabilities are the most powerful in digital advertising — and the most misused. Broad interest-based targeting that reaches millions of people sounds impressive until you realise most of them have no interest in what you're selling. Narrow, well-researched targeting that reaches a smaller but far more relevant audience consistently outperforms broad targeting at every budget level.
We build targeting strategies around your specific customer — who they are, what they're interested in, what they've already done on your website, and who looks like your existing best customers. We use a combination of interest targeting, custom audiences, and lookalike audiences to build a targeting structure that improves in precision and efficiency as campaign data accumulates.
What we do
- Detailed customer persona research before campaign build
- Interest and behaviour targeting for cold audience campaigns
- Custom audience creation — website visitors, video viewers, engagers
- Lookalike audience build from your best existing customers
- Retargeting campaign structure across the full customer journey
- Audience exclusion setup to avoid wasting spend on existing customers
- Audience performance analysis and ongoing refinement
Pillar 3 — Conversion Optimisation
Teaching Meta's Algorithm Exactly What a Good Result Looks Like
Meta's ad delivery algorithm is extraordinarily powerful — but it's only as good as the signal you give it. When conversion tracking is set up incorrectly or incompletely, Meta optimises toward the wrong outcomes — delivering your ads to people who click but never buy, or people who visit but never enquire. The result is spending that looks active but generates nothing.
We set up the Meta Pixel and Conversions API correctly before a single ad goes live — tracking the specific events that actually matter to your business, whether that's purchases, lead form completions, phone calls, or booking confirmations. With accurate conversion data flowing back to Meta, its algorithm learns fast and starts finding more of the people who take the actions you care about.
What we do
- Meta Pixel installation and event configuration
- Conversions API setup for server-side tracking
- Custom conversion event creation for your specific business goals
- iOS 14+ campaign structure and aggregated event measurement setup
- Conversion window review and attribution model configuration
- Monthly conversion data audit to catch tracking issues early
- Google Analytics 4 integration for cross-channel attribution
Pillar 4 — Landing Pages
The Ad Gets the Click — The Landing Page Gets the Sale
Meta Ads traffic is interruptive by nature — your ad appeared in someone's feed while they were doing something else entirely. By the time they click and land on your page, you have a narrow window to remind them why they clicked and give them a compelling reason to act before they go back to scrolling. Sending that traffic to a generic homepage or product page closes that window almost immediately.
Every Meta Ads campaign we manage is paired with a dedicated landing page built specifically for that campaign's audience, offer, and creative. The page picks up exactly where the ad left off — same message, same visual language, same offer — and focuses the visitor's attention on a single action with no distractions competing for their attention.
What we do
- Campaign-specific landing page brief for every new campaign
- Ad-to-page message and visual match review before launch
- Single CTA page structure — no competing links or navigation
- Above-the-fold design optimised for mobile Meta traffic
- Social proof and trust signal placement for cold audience traffic
- Page speed optimisation — Meta traffic is predominantly mobile
- Coordination with our web development team for landing page builds
Featured Case Studies
Meta Ads Management and Content Production for a Home Decor Brand
We worked with Flow to help them with their video content strategy, lifestyle shoot and meta ads strategy.
Read Case Study
You think out of the box. Thanks for all of your help!
Meta and Google Campaigns for Courier Service
A logistics and courier company hired Propellex for their website development and performance marketing. We developed their website and then executed multiple campaigns on both Google and Meta to help them acquire more customers.
Read Case Study
The result was beyond our expectations. Thank you!
REVIEWS 💕
As someone with over 10 years in product management, I’ve worked with many developers, and Maria stands out as truly fantastic to work with. She not only produces well-structured, maintainable, and efficient code, but also brings a thoughtful approach to problem-solving—balancing speed with precision. Communication is clear and proactive, and she’s always open to feedback while also contributing valuable ideas that improve the final product.
If you’re looking for a development partner who delivers quality work, understands complex requirements, and makes collaboration smooth and enjoyable, I highly recommend Maria and Propellex.
Calculate Project Cost
We believe in total transparency. To make prices transparent, we have created this interactive calculator so you can get an estimate of how much the project will cost.
Let's build something that performs
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