AEO Tools for Brand Mentions: How to Track and Improve Your Visibility in AI Search
Search is changing rapidly. Instead of scrolling through pages of search results, users are increasingly turning to AI-powered platforms like ChatGPT, Google AI Overviews, Perplexity, and Gemini to get direct answers. As a result, brands are no longer competing solely for search rankings. They are now competing for mentions inside AI-generated responses. This shift has […]
Best Practices For Professional Services Website Design
For accounting firms, law practices, consultancies, agencies, and advisory firms, the website is rarely the place where a deal closes. But it is almost always the place where a deal is qualified or lost. A prospect researches you long before they ever fill out a contact form, and what they see in those first moments […]
How to Hide Out of Stock Variants in Shopify
Want this done for you? If you’ve ever managed a Shopify store with dozens of variants per product, you’ve probably faced this problem when your product page becomes cluttered with unavailable product variants. That’s why many merchants look for ways to hide out of stock variants in Shopify. In this article, we’ll cover: Why Hide […]
Passing Shopify Product SKUs into Klaviyo Form Submissions
A client came to me with a seemingly simple but tricky request: They wanted a Klaviyo form on their Shopify product pages to capture the SKU of the product being viewed and pass it along with the form submission. This SKU needed to be stored as a profile property in Klaviyo so they could later […]
How to Hide Header on One Page in Shopify
Are you looking for a non-app way to hide header on one page in Shopify? Here’s an easy guide on how you can do that. Recently, I was tasked with the design and development of a web page that showed only a single section I had built — a lead generation section — with nothing […]
What Is an Ecommerce Landing Page? (And Why It’s Your Biggest Growth Lever)
When you run ads for your ecommerce site and it’s time to enter the URL—the page your audience will land on—which page should you use? Your homepage? A product page? Or a dedicated page built specifically for the offer you’re promoting? That last option is an ecommerce landing page. It’s a purpose-built page that continues […]
How to Create a Custom Shopify Announcement Bar Without an App
An announcement bar is one of the most effective ways to communicate urgent, valuable, or time-sensitive information to your online shoppers. Whether it’s a sitewide sale, a shipping update, or a product launch, placing a bold message at the top of your Shopify store can significantly increase visibility and engagement. Most merchants turn to third-party […]
