Passing Shopify Product SKUs into Klaviyo Form Submissions
A client came to me with a seemingly simple but tricky request: They wanted a Klaviyo form on their Shopify product pages to capture the SKU of the product being viewed and pass it along with the form submission. This SKU needed to be stored as a profile property in Klaviyo so they could later […]
What Is an Ecommerce Landing Page? (And Why It’s Your Biggest Growth Lever)
When you run ads for your ecommerce site and it’s time to enter the URL—the page your audience will land on—which page should you use? Your homepage? A product page? Or a dedicated page built specifically for the offer you’re promoting? That last option is an ecommerce landing page. It’s a purpose-built page that continues […]
How to Create a Custom Shopify Announcement Bar Without an App
An announcement bar is one of the most effective ways to communicate urgent, valuable, or time-sensitive information to your online shoppers. Whether it’s a sitewide sale, a shipping update, or a product launch, placing a bold message at the top of your Shopify store can significantly increase visibility and engagement. Most merchants turn to third-party […]
